Direct Mail & Social Media? New concept

I bet you did not know that you can create a Social Media campaign using the same demographic and behavorial attributes fron your direct mail campaign.

Now, marketers who build models can use thos same attributes in their display advertising or social media campaigns.

So if you are running direct mail campaigns and would like to supplement it in a true multi-channel sense, there are programs now available using the more than demographics and personal "likes" or "interests" from social media. It's also far more robust than the browser based behavorial data that is commonly used today.

Please contact me if you are interested in learning more about this exciting new concept.


Tom Maddock
tmaddock@datalinedata.com