Deja Vu

From a Time article found on Google....

It was not that long ago we were discussing "eyeballs" and page views as a way to provide valuations for internet companies like AOL and Pets.com...Doesn't this sound remarkably similar? I felt a certain sense of nostaglia when I read this. It brought back memories of the rise and ultimate implosion of these companies...Here it is..

Is LivingSocial about to follow Groupon's lead, and go public? CNBC certainly thinks so, reporting that the site has met with bankers to discuss the possibility, and suggesting a surprisingly high valuation that may have come from said meetings.

CNBC cites an anonymous source "familiar with the matter" as claiming that the daily deals company, recently privately valued at around $3 billion, could be valued to as much as $15 billion for public offering.

Of course, that's nothing compared with the $25 billion figure that Groupon's early IPO rumors mentioned—Groupon's June 2nd IPO filing included a more conservative $750 million figure, but as the Wall Street Journal commented, that number is more placeholder for the purposes of filing fees than anything else, sadly underscoring LivingSocial's #2 ranking in America just that little bit more.

The company is expected to select underwriting banks by the end of the week, with a view to discuss what Reuters is calling "an initial public offering" of around $1 billion.