Your Own Personal Sales Brand?

Since most marketing services buyers are now embracing Sales 3.0, the number one priority for sales executives is to make sure you have built your own personal brand. Buyers today are overloaded with smaller staffs and larger responsibilities so the idea of 'Client Facing" needs some adjusting if you want to be successful. If you have used any of the self branding tools that are available than you are already a step ahead of the competition. Some of these Sales 3.0 tools include Linked in, Facebook, Twitter, Blogs, and personalized websites that help buyers locate and remember you when they need information to make purchasing decisions.

Today's typical buyer has limited resources and time to see the "client facing sales executives", many who are operating in the old school mode of booking as many meaningless meetings they can. That is not to say we should not be trying to book qualified meetings of course, but let's showcase our personal brands to help us get more qualified meetings. Sales executives need a coordinated place to publish themselves, their information, and their industry knowledge. If buyers cannot identify with you at some Sales 3.0 level, you may lose that opportunity to even explore doing business with them.

In the future, the sales executives who have built a strong personal brand will take more and more business away from those with weak or non-existent personal brands. To succeed in the New Sales Economy it’s essential you learn how to create and promote a powerful personal brand.

What kind of personal brand do you have?