What's getting you results?

Here's what has been working for me.....


It's time to admit that marketing staffs have been cut significantly over the past few years...Instead of trying to displace current legacy vendors with a better solution , I have seen some decent results by trying to pick us some small database projects for some very large and prestigious clients.


Since most clients simply don't have the bandwidth to take on a significant vendor change, you have to be willing to work on smaller projects and "earn your keep"



When you actually get the SOW for a small project...here's what you should do!



Do fantastic work!

Over-deliver on content and timetables

Follow up diligently

Add ideas for the next step or project.



When decision makers are able to focus on their vendor relationships again, hopefully you will have moved tot he top of the list.