Like most Direct marketing conferences, the best meetings were held in hotel lobby and restaurant areas ....I felt bad for those vendors who plunked down thousands only to see very little in terms of traffic in the exhibit hall. Those days of having your client come to your booth are over, many of the participants never made it upstairs to the exhibit hall.
The audience was mostly old school types sprinkled in with some digital marketers.
As a marketing services vendor you have to really plan to have 6-8 meetings a day....its rare that you can get that many decision makers in one room...
DMA in San Francisco should be a better venue...looking forward to it!
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