The Latest Facebook statistics are pretty revealing. Once thought of a application for the under 30 generation, the numbers suggest otherwise.
Ages 13-17 : 11.6 million
Ages 33-77 : 10.7 million
But to be fair, the Facebook audience is dominated by 18-30
Ages 18-22 20.9 million
Ages 28-32 13.5 million
The 33-77 age range does represent the audience with the most buying power, I am attending a seminar on Thursday, May 13th which will cover this topic, and how direct marketers can capitalize on this.
Will report in next week.
Cheers!
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