Underbanked Data Opportunity

Most of the 'bad credit or "underbanked" consumers of today keep finding themselves beseiged with the same offers for debit cards, payday loans,and prepaid debit/credit solicitations. The basic pattern seems to be a consumer signs up for an internet offer and somewhere in the registration path appears an opportunity to learn more or apply for one or more of these programs. Ad Serving Networks and CPA E-mail firms, anxious to monetize the data, will sell that lead multiple times to these companies or to call centers even further diluting the value and responsiveness of the lead. Other than these hotline leads, very few direct marketing principles are being used in this process. Dataline Inc. (www.datalinedata.com) can help marketers make sense of how to segment this market. Through the use of strong transactional data and analytics, a customized solution can be developed. If you are marketing these types of programs, it may be time to look at a new way of thinking that will generate outstanding ROI. It is a little more strategic than just dumping leads into a call center, but the results will be far more sustainable for your clients.